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It was early 2018 and the entire Verity Homes crew was stuffed into a small hotel conference room listening to a presentation from a business consultant we had brought in to help us focus our energy on creating a roadmap for the future success of the company, our stakeholders, our trade partners and our customers.

“What does Verity Homes do?” he asked the group. It seemed an easy question, which we were thankful for given the fact most of us hadn’t yet finished our first cup of coffee for the day.

“Build houses,” someone finally had the courage to shout out.

“Yeah, obviously,” replied the consultant. “But what do you really do? What’s your purpose for building homes? Why do you do what you do?”

Not as easy a question. We all sheepishly looked to our owner, Arthur Goldammer, for help. Unfortunately for the rest of us, Arthur was just as eager to hear our answers as was the consultant, so he leaned back and threw it back to us.

Finally, someone began to talk about a recent interaction he had with a customer that opened his eyes to what his specific role may be (beyond what’s written on his job description). He spoke about how the conversation started off a bit heated, only to take a slow turn for the better after he listened to the customer’s concerns and provided a thoughtful response.

“I think at that point my job was really just to bring some peace of mind to the situation, and let her know we would be there to take care of the problem as soon as possible,” he said.

The consultant, turned his back to us, took a few steps towards the front of the room where his projector was perched and paused. When he turned back to us, you could see a glimpse of inspiration on his face.

“There it is,” he said. “Verity Homes builds houses, yes… but you exist to build peace of mind.”

So What Does It Really Mean?

At Verity Homes, we discovered that we don’t just build houses… we build peace of mind. Peace of mind for our customers first and foremost, but also for ourselves, our stakeholders and our trade partners.

For customers, we promise to deliver a boutique home building experience that is unlike any other builder. You get treated to a simple, fun and easy building process where you are guided every step of the way to make the best decision possible for your home, your budget and your timeline. It’s a high-end, personal shopping level experience too often reserved only for those with the deepest pockets. At Verity, we build peace of mind by delivering…

  1. An unexpectedly stress-free experience from start to finish
  2. Open and honest communication throughout our time together
  3. A gorgeous home built on time and on budget

We’ve committed ourselves to delivering Peace of Mind, and we’re willing to put our money where our mouth is, as the saying goes, with our Peace of Mind Guarantee.