Inspirations By Verity: A Boutique Home Building Experience

The Area’s Most Customer-Centric Home Design Studio

Making Home Building Fun Again

Walking into our new design studio, Inspirations by Verity, your eye doesn’t quite know where to start. Or stop, rather. There’s so much to see.

But the new state-of-the-art studio isn’t just for looking.

While it’s a stunning space from the moment you walk in, we designed the studio on the foundation of customer experience. The space is completely interactive, fun, and immersive. Everything you see, from floor to ceiling, is an option you can put into your new home.

Except instead of everything being edible, everything on the walls is an available option… and every available option is on the wall.

Inspiration Starts with Passion

From an early age, our faithful leader, Arthur Goldammer, showed signs of his future path as a home builder. His favorite toys to play with growing up were all tools of the trade.

Known to wear a carpenter’s tool belt around the house at the ripe old age of 2, Art’s parents couldn’t keep him away from construction sites when he was a kid, and has been building things ever since. Fortunately for us, his passion and determination has since paid off.

At the end of the day, Inspirations is all about the customer experience. It was our plan from day one, more than a year ago, when we first put this idea into motion.

The hardest part about building your own home is all the decisions involved. Being able to simplify that process and provide the hands-on experience and expertise, like we now can, with this new space, it’s really going to delight our customers and make the whole process fun for all.

Calling In The Expert

Our new studio may have been the brainchild of Art, and our team, but knowing the kind of experience we wanted to provide our customers, we realized we wanted that same experience ourselves. Specifically, we wanted to enjoy the help and guidance of a home design studio expert instead of struggling through the process on our own. So, we enlisted the help of Jane Meagher of Opt for Success, a nationally recognized and multi-gold award winning consultant specializing in design studios.

With Meagher’s help, we conducted in-depth market research that validated Art’s belief that the Fargo market was thirsty for something new. The study revealed that several home builders in the area had studios and were doing a good job with what they had, but there was room for this vision that would become Inspirations by Verity.

In the year-long planning process for Inspirations, no details were overlooked. Meagher and her consultant team wove in the latest home design and industry trends into a layout developed from careful study of consumer and retail psychology. Together, Meagher and our team created an entire system focused on customer experience.

A Boutique Home Building Experience

Traditionally, a customer works with a builder to choose a floor plan, find a lot and pick out the basic finishes like exterior siding. At that point, the customer is set free and given what the industry calls an “allowance” to go purchase everything else like carpet, tile, bathroom fixtures and lighting all on their own. It can be a haphazard process, leaving the customer feeling a bit lost.

We knew we couldn’t stick with pack and place this overwhelming process on our clients, just like all other home builders. Our clients deserve guidance when picking things out, all while remaining at the center of everything. We call it a Boutique Home Building Experience.

We bring everything in-house to ensure every question gets answered and no surprises pop up. It’s a more intensive, hands-on approach compared to other similar-sized builders, but it gives their customers a much easier and much less stressful experience start to finish.

Want to experience the studio for yourself? Contact us today and schedule a tour!

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